Understanding the Goal Gap Report

Instead of guessing whether you're ahead or behind, the Goal Gap Report shows you:

• How many days remain to take listings that can still close this quarter

• How many days remain to get homes under contract that can still close this quarter

• The gap between your goals and your current performance

• The weekly activity needed to stay on track

Why There Are Two Different “Days Left” Numbers

In the Goal Gap Report you will see two different countdowns:

• Days left to take listings

• Days left to sell (put under contract)

These are different because listings must go through more steps before they close.

The system calculates these timelines using the Business Information settings you entered when setting up your account:

• Average Contract-to-Close

• Ramp-Up Period (Listing Agreement Signed → Go Live)

• Average Days on Market

Example

If your settings are:

• Contract to Close: 45 days

• Ramp Up: 15 days

• Days on Market: 15 days

The system works backwards from the end of the quarter to determine:

• When the last possible sale could occur

• When the last possible listing could be taken and still close in that quarter

Because listings must first ramp up and then spend time on market, the deadline for taking listings will always be earlier than the deadline for sales.

Example: Reading the Report

A typical report might show:

• 36 days left to take listings in Q2

• 65 days left to sell in Q2

This means:

• You still have 36 days to sign listings that could close in Q2.

• You still have 65 days to put homes under contract that could close in Q2.

Understanding the Goal vs Actual Sections

The report is divided into two main sections.

Top Section: Goals

These numbers come from your economic model and seasonality planning.

Example goals for Q2:

• 13 listings signed

• 28 closings

• $7.6M in volume

Bottom Section: Actual Performance

This section shows the real activity recorded in your system.

Example actuals:

• 3 listings signed

• 11 pending or closed transactions

• $3.46M in volume

Understanding the Gap

The system calculates the difference between your goals and your current results.

Example:

This gap shows exactly what still needs to happen to reach your quarterly targets.

The Most Important Part: Weekly Gap Needed

ClarityNOW then divides the remaining gap by the days left in the quarter to show what activity is required.

While you’ll see a daily requirement, the most helpful metric is the Weekly Gap Needed.

This tells you what your business must accomplish over the next 7 days to stay on track.

Example Weekly Targets

To stay on track, you may need to:

• Sign 2 listings

• Sell 2 homes

• Generate $455,000 in volume

This becomes your weekly scoreboard for team meetings, coaching sessions, and personal accountability.

Pro Tip: Always Round Up

When the system calculates required activity, you may see decimals like:

• 2.17 sales needed

Always round up to the next whole number.

In this case:

• 2.17 → 3 sales

Rounding up ensures you stay ahead of pace rather than falling behind.

How to Use the Goal Gap Report Each Week

For best results, review this report regularly.

1. Open your Goal Gap Report

2. Look at the Gap to Hit Quarter Goals

3. Check the Weekly Gap Needed

4. Use those numbers to guide:

   • Team meetings

   • Weekly planning

   • Lead generation focus

   • Sales activity

When used consistently, the Goal Gap Report becomes a simple operational dashboard for hitting your quarterly goals.

✅ In short:
The Goal Gap Report tells you how far you are from your goals and exactly what you need to accomplish this week to stay on track.